Mother Blanket — Geovanny Flores

MOTHER BLANKET / MANTA MADRE

Tapping into local traditions, ONG educates Andean mothers about children’s growth to detect early signs of health issues.

1 in 4 children in Ecuador suffer from malnutrition

PROBLEM

MORE that 300.000 ecuadorean andean children struggle through their early years of development with chronic undernourishment.

THIS SILENT health problem comes with irretRievable consequences, sometimes even death.

THOUSANDS of andeans mothers live in isolation, this makes almost impossible fot them to track if their babies are developing healthy and strong.

there are a few andean communes where modern medicine is condemned or disbelieved.

The Idea
inspired in the connection andean mothers have their babies, the “SIKINCHI”. We redeseigned the oms infant growth chart and printed it into blankets to help andean mothers keeping track of their babies development.

DESIGN INSPIRATION

we were inspired by andean icons that have a huge meaning for the indigenous worldview

THE DESIGN FEEL CULTURALLY AUTHENTIC AND THE INFORMATION OF HOW BIG A HEALTHY BABY SHOULD BE, IS WRITTEN in quichua and spanish to simplify facts to andean mothers. we provided these blankets in comunes, and explain mothers of all ages how to measure their babies, in order to identify future aliments.

for centuries babies were carried by their mothers during their first years. now they will be growing healthy together.