Gift Card is a sub-product of the Diners Club brand, it is a gift card of the brand and this sought to create a campaign for OHH in special moments.

Thus, we start from the insight that there are many gifts that seem to have a good intention but whoever receives them ends up using them for something else because they are not of their taste or interest, in this territory where it is difficult to get the right gift, a gift card with a specific amount becomes the best solution. This is how our campaign was born: Getting it right is the best gift.